Two new open-enrolment programmes this spring

This spring, GU Executive Education is launching two new open two-day programmes!

The first is “Unboxing marketing: Understanding and leveraging consumer behaviour and market trends” with Professor Benjamin Hartmann. This programme is built on cutting-edge research, providing fresh insights into societal trends, markets, brands, and consumers. The target audience are decision-makers in marketing and sales, senior executives in small and medium-sized companies as well as advertising and communication agencies. The date for the programme is May 23-24 and the language is Swedish.

The second is “Strategy and sustainable value creation: To break patterns and create new business” with senior lecturer Fredrik Lavén. This programme is targeted towards managers, strategic decision-makers and business developers who want to facilitate sustainable value creation. Participants will gain an understanding of what strategy is and why it is crucial, explore various perspectives on value creation, and acquire tools to identify business offerings and capabilities. The programme language is Swedish and the date is June 4-5.

For more information please contact:

Henrik Schröder, Sales & Business Development Director, GU Executive Education
+46 705 16 76 55
henrik.schroder@gu.se

Håkan Ericson, Managing Director, GU Executive Education
hakan.ericson@handels.gu.se, +46 709 50 63 35