OPEN ENROLMENT programME

Strategy and sustainable value creation

To break patterns and create new business

In a turbulent business environment, companies must evolve and renew their operations. Participants will gain an understanding of what strategy is and why it is crucial, explore various perspectives on value creation, and acquire tools to identify business offerings and capabilities that need development.

Lecturer:

Senior Lecturer Fredrik Lavén

Study time:

2 days

Language:

Swedish

Price:

16 900 SEK (excl VAT), lunches included

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In a turbulent business environment marked by both threats and opportunities, companies must evolve to sustain value creation, requiring courage, flexibility, and customer adaptation – essential elements for both business survival and contributing to a more sustainable world.

The two-day programme Strategy and sustainable value creation is aimed at leaders, strategic decision-makers and business developers who want to enhance their knowledge and ability to lead strategic initiatives with a focus on sustainable value creation.

Participants will gain an understanding of what strategy is and why it is crucial, and explore various perspectives on value creation. The programme utilizes strategy theory, practical tools and examples, workshop exercises, and participants’ own experiences and reflections to challenge the status quo and explore how companies can organize more efficient value creation with a sustainability focus. By mapping companies’ background, business idea, competencies, and resources, along with its business environment and broader context, we can identify business offerings and capabilities that need development in pursuit of sustainable value creation.

Faculty: Fredrik Lavén

Fredrik Lavén is a senior lecturer in the Section for Management and Organisation at the School of Business, Economics and Law at the University of Gothenburg. He teaches at the School’s master programmes and works with GU Executive Education, where he holds the academic responsibility for the School’s Executive MBA programme and a number of corporate custom programmes.

Fredrik holds a Ph.D. in Business Administration, specializing in Innovation Management, from the School of Business, Economics and Law at the University of Gothenburg, and a bachelor’s degree in business studies from the University of Edinburgh. He has been a guest researcher at Oxford University in the UK, Stanford in the USA, and recently, Griffith University in Australia. His research focuses on strategy, innovation, and sustainability.

Currently, Fredrik is leading a research project on “Organising Renewable Energy in Urban Development,” funded by the Swedish Energy Agency. In addition to his academic role, Fredrik is an experienced management consultant and has collaborated with a number of global companies.

DAY 1, MORNING
Strategy and sustainable value creation

  • Strategic perspectives, models, and tools
  • Value creation logics
  • Sustainable value creation
  • Strategic learning from other companies and industries

 

DAY 1, AFTERNOON
Strategic assessment of the present and future

  • Exploration of case companies’ background, current business idea, strategy, competencies, and resources
  • Mapping of value creating systems involving actors and resources
  • Business environment analysis for mapping uncertainties and drivers of change, and their strategic implications

 

DAY 2, MORNING
Breaking patterns and transforming value creation

  • Changes in the business landscape and in value creating systems
  • Designing strategy and new value creating systems
  • Offer development with a focus on sustainable value creation

 

DAY 2, AFTERNOON
Turning strategy into action for sustainable value creation

  • Strategy implementation and its challenges and opportunities
  • Organisational ambidexterity – the art of balancing exploitation (of established business) and exploration (of new business)

Target group:
Managers, strategic decision-makers and business developers who want to develop sustainable value creation.

 

NB: The programme is delivered in Swedish

 

Date and place:
May 12-13, 2025 – at the School of Business, Economics and Law

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General conditions for applying to open-enrolment programmes

Once we receive your application, you will receive a confirmation by e-mail. The confirmation will contain all practical information. We will send you an invoice for the programme fee 14 days before it starts. Should there be too few applications, we reserve the right to cancel the programme. In such case, you will be notified by e-mail.

Cancellation

In case you wish to cancel your application a written cancellation needs to be sent via e-mail. This can be done without cost up to 28 days before programme start. Cancellation within 14-27 days before programme start will be charged with 50% of the programme fee. Cancelling less than 14 days means the entire fee will be charged. In case of cancellation, you are welcome to find a replacement to take your seat.

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