Executive MBA programme
Develop your capabilities to manage strategic and operational realities.
Open-enrolment
Transform your business model – From insight to tangible results
Business models are changing faster than ever. Customer needs are shifting, technology is accelerating, and competition often comes from entirely new directions. To succeed, it takes more than optimizing what already exists, it requires the ability to challenge, reshape, and renew the logic that creates value for customers and the organization.
Dates:
May 26-27, 2026
Lecturers:
Professor Björn Wikhamn and Senior Lecturer Jonas Fasth
Study time:
2 days
Language:
Swedish
Price:
16 900 SEK (excl VAT), lunches included
Business models are changing faster than ever. Customer needs are shifting, technology is accelerating, and competition often comes from entirely new directions. To succeed, it takes more than optimizing what already exists, it requires the ability to challenge, reshape, and renew the logic that creates value for customers and the organization.
In this two-day programme, researchers Björn Wikhamn and Jonas Fasth guide you through a structured and research-based process for business model innovation.
The programme builds on current research from the School of Business, Economics and Law at the University of Gothenburg, along with proven methods within business model, ready to be tested in your organization.
Why this program?
- Many organizations talk about innovation, but few work systematically to renew the components that truly make a difference.
- The business model shapes how value is created, delivered, and captured.
- Participants are often surprised by how powerful it is to analyse the business model as a system.
Faculty: Björn Wikhamn
Björn Wikhamn is a Professor of Management and Organization at the School of Business, Economics and Law at the University of Gothenburg. His research focuses on innovation, HRM, and strategic renewal, with a particular interest in how organizations can develop in an increasingly volatile and complex world. A central theme in his work is open innovation – how companies collaborate with external actors to create new value while navigating digitalization, sustainability requirements, and other external pressures for change.
Björn has extensive experience collaborating with companies and innovation environments across both industrial and knowledge-intensive sectors. He is also involved in several interactive research and development initiatives that bring together universities, industry, and the public sector. In addition, Björn serves as the academic director of Matix – Management of Growth, a master’s program at the School of Business that combines academic study with strategic work in growth-oriented companies and innovation-driven organizations.
As a lecturer, advisor, and facilitator, he challenges conventional ways of thinking and connects theoretical knowledge with practical action. The combination of research-based perspectives and hands-on experience from industry collaboration positions him as a bridge between academic analysis and everyday organizational decision-making. His work is characterized by clarity, concreteness, and forward-looking insight, providing leaders with tools to navigate a world shaped by uncertainty, complexity, and change.
Björn’s latest book, The Paradox Society, gathers his research-based insights on how companies can interpret and leverage contemporary contradictions as a driver of development. The book is aimed at managers and decision-makers who want to strengthen their ability to navigate an era of parallel demands and conflicting expectations.
Faculty: Jonas Fasth
Jonas Fasth is a researcher and senior lecturer in business administration at the School of Business, Economics and Law at the University of Gothenburg. His research is mainly about how leaders involve employees and external actors in strategic work, how companies handle crisis situations, and leadership challenges. Jonas also has experience from working in group management and boards in knowledge-based organizations. The assignments have primarily consisted of developing the working methods and competence of businesses regarding strategy and change management. He is also a consultant with a focus on growth and strategic processes in companies.
Based on both research and over 25 years of experience as a consultant, he has published five books within the fields of growth and strategy work.
With experience from business and academia, Jonas’ competence is both theoretical and concrete, which enables him to create a rewarding link between academia and business.
Target group:
- Managers and leaders responsible for business development, strategy, and/or innovation.
- Organizations undergoing change, growth, or transformation.
- Individuals who want to combine research, practical work, and concrete development of their business model.
NB: The programme is delivered in Swedish.
DAY 1, MORNING
- Build an understanding of how business model innovation can serve as a tool for competitiveness and renewal.
- Analyse how technological, market-driven, and societal shifts affect value creation and customer needs.
- Identify limitations and opportunities in your current business model.
DAY 1, AFTERNOON
- Explore different innovation directions and their relevance for your organization.
- Reflect on how creativity and innovation work can be integrated into decision-making and governance.
- Identify, discuss, and formulate ideas on how the current business model can be strengthened, developed, or renewed.
DAY 2, MORNING
- With the customer perspective as a starting point, develop proposals for future business models.
- Explore how hypotheses can be tested and validated with limited resources.
- Further develop and refine your new business model.
DAY 2, AFTERNOON
- Present and discuss your business model proposal for shared reflection and feedback.
- Identify the organizational conditions that need to be strengthened to succeed with renewal.
- Develop a concrete plan with priorities and first steps for your own organization.
Date and place:
May 26-27, 2026 – at the School of Business, Economics and Law
Reserve seat
General conditions for applying to open-enrolment programmes
Once we receive your application, you will receive a confirmation by e-mail. The confirmation will contain all practical information. We will send you an invoice for the programme fee 14 days before it starts. Should there be too few applications, we reserve the right to cancel the programme. In such case, you will be notified by e-mail.
Cancellation
In case you wish to cancel your application a written cancellation needs to be sent via e-mail. This can be done without cost up to 28 days before programme start. Cancellation within 14-27 days before programme start will be charged with 50% of the programme fee. Cancelling less than 14 days means the entire fee will be charged. In case of cancellation, you are welcome to find a replacement to take your seat.
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