Faster path to strategic goals with proper follow-up – new two-day programme on strategic management

According to Fredrik Kjellberg Mannheimer, strategy work is often made unnecessarily complex. In this autumn’s new two-day programme Strategic management – a faster path to your goals, he teaches what he is passionate about and has been working with for almost two decades: planning, executing, and – perhaps most importantly – following up on strategies. With the right tools and processes, the pace of strategy execution increases, and the organisation reaches its goals faster.

On November 5–6, the new open two-day program Strategic management – a faster path to your goals will premiere. Participants will gain appropriate tools and methods that simplify and streamline work related to strategic planning, local execution, follow-up, and evaluation.

The programme is based on the strategic management models of Professors Robert S. Kaplan and David P. Norton, and Professor Michael Porter’s strategy models, combined with immediately applicable practice.

“These are simple and proven ways of working. Primarily, it’s about being able to sort your different strategies, such as efficiency strategy, customer strategy, innovation strategy, and employee strategy. Different types of strategies imply different types of changes, and you need to keep the strategies separate throughout the entire plan-execute-follow-up cycle. Often, people only follow up on the financial key performance indicators, which essentially means they’re following up on the old strategy,” says Fredrik Kjellberg Mannheimer, management consultant and lecturer in the program.

Unnecessary Ferrari
Another common mistake is making the entire strategy process too complex and thus inefficient.

“You build a governance Ferrari when what you need is a bicycle,” explains Fredrik Kjellberg Mannheimer, adding:

“At the same time, there’s a great risk that the management team formulates the strategy too vaguely and in a way that is impossible to plan from, and even harder to follow up on. Those who attend the programme will learn business planning that is actionable and follow-up friendly.”

Processes that embrace change
Follow-up is a key factor in effective strategy execution. Especially in times of high change like today, with economic fluctuations, interest rate changes, and wars affecting supply chains and other fundamental conditions for businesses.

“It’s important to develop a strategy that embraces external changes. The more change, the more crucial it is to have an adaptable strategic process and to link the strategy to an agile follow-up process—a process that checks whether we have done what we said we would and whether we are moving towards the goal at the desired pace. Effective follow-up means constant optimisation of the business. Planning will never take you to the goal; it’s the follow-up that gets you there.”

Fredrik Kjellberg Mannheimer

About the programme Strategic management – a faster path to your goals:

Time and place: November 5-6, 2024, at the School of Business, Economics and Law at the University of Gothenburg
For whom? CEOs, all members of the management team, controllers, internal auditors, and/or anyone involved in the planning, execution, and follow-up of a business’s strategy
Cost: SEK 16,900 excluding VAT, including lunches
Lecturer: Fredrik Kjellberg Mannheimer, management consultant specialising in strategic management and strategy implementation
More information and registration: Strategic management – a faster path to your goals

For more information, contact:

Henrik Schröder
Sales and Business Development Director,
GU Executive Education
+46 705 16 76 55
henrik.schroder@handels.gu.se