GU Executive Education know that our customers care about how information about them is stored, used and shared, and we appreciate their trust that we will do so carefully and sensibly. This notice describes our privacy policy.
From potential customers who actively show interest in contact with us about the programmes delivered by GU Executive Education, through registration on our website, response to our email campaigns or to our social media campaigns, we collect the following data:
This data will help us keep contact with the potential customers to provide further information regarding our offers and our open information meetings, matching their stated or perceived needs. We use a cloud-based Customer Relationship Management (CRM) system (Pipedrive.com) to store the data we collect.
As participation to an Executive MBA programme is often a very long decision-making process, storing data of potential customers for 3-5 years is necessary for us to provide potential customers with information and updates.
From customers who participate in our Executive MBA programmes, beside the data mentioned above, we record the following data throughout the application process and study period:
This data is essential for us to be able to assess to what extent our customers’ profiles and experiences meet the admission requirements of the Executive MBA programme and to keep track of their participation and performance during the delivery of the programme. As for potential customers, we use a cloud-based Customer Relationship Management (CRM) system (Pipedrive.com) to store the data we collect. All the programme-related data of customers is also stored in our internal file server managed by the IT department at the University of Gothenburg.
For Alumni of GU Executive Education: After the customers have finished the Executive MBA programme, they become alumni of GU Executive Education. We wish to maintain the storage of data including:
This data helps us provide the alumni regular information about our school and have opportunities in maintaining, broadening social and professional contacts as well as developing business network through annual events at our school and through co-hosted events at companies.
From customers who participate in our Custom programmes or Open-enrolment programmes, we record the following data:
This data is necessary for us to be able to provide to the customers all necessary details regarding the custom programs such as welcome letter, reading materials and course evaluations. We store the data in our internal file server managed by the IT department at the University of Gothenburg.
Any personal data provided to or gathered by GU Executive Education is controlled by GU Executive Education and The University of Gothenburg. For the personal data used to maintain relationships and communicate with customers, Pipedrive OÜ, located at Paldiski mnt 80, Tallinn, 10617, Estonia, acts as data processor on behalf of the data controllers.
GU Executive Education primarily process customers’ personal data to fulfill the obligations under the signed contract in providing the Executive MBA programme. For other purposes, GU Executive Education rely on our legitimate interests in maintaining relationships and communicating with customers about our operations and our events. We consider that our legitimate interests abide by the law, the legal rights and freedoms of our business contacts.
Customers’ data is saved in GU Executive Education’s system as described above as long until a request for the termination of the data storage is given by customers.
Data about our customers is an important prerequisite to successfully running our business. We are not in the business of selling it to others. We share customers’ data only as described below:
We work closely with the Graduate School, as the Graduate School is responsible for the academic dimension of the Executive MBA programme. Customers’ information is shared with the Graduate School to register customers on the following platforms:
As the customers will spend two modules abroad in China and India, customers’ contact information will be shared with these three partner universities and their event agencies, to enable the arrangements of the study trips, such as invitation letters for visa application, travel and accommodation.
We engage other companies to perform functions on our behalf. Examples include sending postal mail, running e-mail campaigns, analyzing data and providing advertising or PR assistance. They have access to our personal information needed to perform their functions, but may not use it for other purposes.
We may disclose Personal Data or other information if required to do so by law or in the good-faith belief that such action is necessary to comply with applicable laws, in response to a facially valid court order, judicial or other government subpoena or warrant, or to otherwise cooperate with law enforcement or other governmental agencies.
We also reserve the right to disclose Personal Data or other information that we believe, in good faith, is appropriate or necessary to:
We follow the University of Gothenburg’s security standards to protect the information collected by us. We maintain appropriate administrative, technical and physical safeguards to protect customers’ personal data against accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, misuse, and any other unlawful form of processing of the Personal Data in our possession. This includes, for example, firewalls, password protection and other access and authentication controls.
However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. If we learn of a security systems breach, we will inform our customers and the authorities of the occurrence of the breach in accordance with applicable law and administrative routines.
