Open program

Economic Psychology for Decision-Makers

Psychological factors influencing economic decisions and behaviours.
Economic Psychology highlights how psychological factors influence economic decisions and behaviours in organisations. The programme is aimed at leaders and decision-makers who wish to deepen their understanding of decision-making processes and develop more informed ways of making economic decisions in complex contexts.

  • Date: 27–28 May 2027
  • Lecturer: Associate Professor Martin Hedesström
  • Study time: 2 days
  • Language: Swedish
  • Price: SEK 16,900 excl. VAT, incl. lunches

About the program

 

Economic psychology is a highly relevant field of knowledge at the intersection of economics and psychology. Over two days, you will deepen your understanding of why even experienced decision-makers sometimes make predictable misjudgements and how decision-making processes can be improved through more thoughtful approaches.

Based on research in psychology, behavioural economics, and decision science, we explore, among other things, how intuition, uncertainty, group dynamics, and incentives affect our judgements and choices. You will also learn about research-based methods and approaches that can contribute to better decisions.

Theory is combined with concrete examples, short exercises, and group discussions. We examine why common decision-making errors occur and what can be done to counteract them, both when decisions are made individually and in groups. The programme also addresses how we can influence and support others’ decisions through incentives and by designing decision environments. This includes using nudging, which is about making good choices easier, and boosting, which is about strengthening an individual’s own decision-making ability.

The goal is for you to develop a deeper understanding of how economic decisions are formed and to gain knowledge and tools to improve decision-making, both your own and others’.

 

Structure

Target group:

Managers, leaders, and other decision-makers who make or influence decisions with economic consequences.

This training is particularly suitable for those who:

make decisions regarding, for example, investments, projects, recruitments, or other issues with economic consequences and want to understand what influences our judgements and choices. You also want to develop your ability to identify common decision traps and create better conditions for well-founded decisions.


DAY 1 Morning

  • How intuition guides our choices and common cognitive biases that affect economic decisions
  • Loss aversion and risk-taking. Why losses and gains affect us differently
  • Zooming out. Why economic decisions often improve when not viewed in isolation

DAY 1 Afternoon

  • Why we continue to invest in projects we should terminate and how escalation can be counteracted
  • How certain should we be of our judgements and how can we better account for uncertainty?
  • Why projects often take longer and cost more than planned and how forecasts can be improved

DAY 2 Morning

  • Why we seek information that confirms what we already believe and how we can counteract that tendency
  • Regression to the mean. Why performance and outcomes are often misinterpreted
  • When important decisions are made in groups. Common pitfalls and approaches for better decisions

DAY 2 Afternoon

  • How different types of incentives, economic and symbolic, affect motivation and performance
  • Nudging. How decision environments can be designed to facilitate better choices for customers, employees, or citizens
  • Boosting. Methods that strengthen people’s ability to make better decisions themselves

 

Lecturer: Martin Hedesström

Martin Hedesström is an Associate Professor at the Department of Psychology at the University of Gothenburg, where he leads courses in decision-making and economic psychology at undergraduate and master’s levels.

Martin’s research primarily concerns the psychology of the stock market. His doctoral thesis focused on how inexperienced stock investors spread risks. More recently, he has also researched “nudging,” i.e., how decision environments can be designed to make it easier for people to make the right choices.

Martin holds a Master’s degree in Information Systems from the London School of Economics and a PhD from the Department of Psychology, University of Gothenburg. He has been a visiting researcher at the Center for Decision Sciences, Columbia Business School, USA, has extensive experience in project management, and collaborates with researchers from both economic and technical disciplines. He was previously a board member of the Centre for Finance (CFF), a national competence centre for financial market research based at the School of Business, Economics and Law, University of Gothenburg.

Book a placeWelcome to register for the program using the form below.

General terms and conditions for registration for open programmes
A confirmation will be sent via email as soon as we have received your registration for the open programme. The confirmation contains practical information about the programme. In case of insufficient number of participants, we reserve the right to cancel the current programme. If this occurs, you will be notified as soon as possible via email.

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Cancellation
Cancellations must be made in writing and can be done free of charge up to 28 days before the programme starts. Cancellations made 14-27 days before the programme starts will be charged half the fee. For later cancellations, the full fee will be charged. If you are unable to attend, you are welcome to send a substitute to take your place.