Öppet program

New Pricing Practices in Digital Times

As a result of new technologies, advances in analytics and software, big data, and mobile applications pricing practice is undergoing momentous changes. The continued inflationary and more volatile economic environment, shifting consumer demand, and supply chain disruptions, are presenting additional business management challenges and increasing pressures on organizations to update their pricing know-how.

Föreläsare:

Lidija Polutnik, Professor of Economics

Studietid:

2 dagar

Språk:

Engelska

Pris:

16 900 SEK (exkl. moms)

Boka

Pricing is the key lever of profitability and growth across industries. As a result of new technologies, advances in analytics and software, big data, and mobile applications pricing practice is undergoing momentous changes. The continued inflationary and more volatile economic environment, shifting consumer demand, and supply chain disruptions, are presenting additional business management challenges and increasing pressures on organizations to update their pricing know-how.

Organizations are rethinking their pricing tactics and strategy and making significant investments to build capacity and new capabilities not just in their pricing function but also in integrating data, modeling and machine learning as well as the organizational set-up for timely, dynamic, and deliberate decision-making. Organizations are updating their pricing practice as well as their ability to improve their promotions, inventory management, and track immediate outcomes of decisions on sales, margins, volumes, etc.

Föreläsare: Dr. Lidija Polutnik

Lidija Polutnik is Professor of Economics at Babson College, in Boston, MA. She is also a Visiting Professor in the Applied IT Department, University of Gothenburg, Sweden. Dr. Polutnik has done research and consul­ted in the area of pricing, revenue management and strategic cost management. Her research and work in this area is based on the analysis of the relationship between the firm’s costs and customers’ value and the influence of this relation­ ship on the firm’s profit. Her work has been published in numerous academic journals and books.

Dr. Polutnik’s work in non­profit companies is focused on their financial sustainability and best­ in­ class practices. She currently serves as a board member and the treasurer of Cambridge Center for Adult Education, Cambridge, MA.

Target group:
Business leaders interested in the performance of the pricing function in organizations.

 

NB: The programme is delivered in English.

 

Date and place: May 29-30, 2023 – at the School of Business, Economics and Law

Boka plats

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Avbokning

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