Business-driven IP Strategy

For today’s firms operating in an environment of technology convergence and open innovation, intellectual property (IP) must be managed strategically as a business asset, not only operationally as a legal function. At Centre of Intellectual Property (CIP), we define IP from a value perspective as the key intangible assets controlled by the firm that create competitive advantage. This means that all senior decision-makers in the firm need to understand the fundamental relationship between business and IP. In fact, since most of the value of a firm is derived from its intangible assets, it is really no longer possible to separate the business- and the IP strategy.

This program provides a holistic strategic management framework to understand the role of IP from a business perspective. This includes (1) developing a business-driven and political mindset for IP, (2) applying an IP Value Model approach to defining business impact, (3) applying financial tools to value the use of IP in different business contexts, and (4) learning how to integrate a business-driven IP perspective into your organization.

This program is meant to challenge pre-conceived notions of IP management so as to develop a more robust purpose for IP that can be clearly defined, communicated, and measured against business performance criteria. This is accomplished by interactive discussions and the application of new tools and frameworks through practical exercises taught by two international thought leaders in the field.

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