Professor Lidija Polutnik lectures

A seminar was held on February 18 to discuss pricing strategies and value-based pricing.

Related readings

  • Business relationships in ChinaBusiness relationships in China Business relationships is called guan Xi (关系) in Chinese. To many of us, we learn that guan xi is important when we do business in China. For example, one has to leave “face” to the Chinese business counterparts or give gifts to each other to show respect and kindness. How important is […]
  • Good design. The legendary Volkswagen SantanaGood design. The legendary Volkswagen Santana The Volkswagen Santana is a legendary car model, not in Europe but in China. In Europe, the model was introduced in 1981 as the sedan model of the hatch-back Volkswagen Passat. It was not a success in Europe and manufacturing was discontinued after a few years. However, the model was […]