Executive MBA programme
Develop your capabilities to manage strategic and operational realities.
Open-enrolment
The programme identifies tremendous changes in pricing practice in the last 5-10 years resulting from new technology, advances in analytics, software, and data, presenting organizations with opportunities and the need to update their practices. The content of the programme aims to support leadership in organizations in building their pricing and revenue management capacity, new capabilities in product innovation, and marketing mix functions.
Lecturer:
Lidija Polutnik, Professor of Economics
Study time:
2 days
Language:
English
Price:
16 900 SEK (excl VAT), lunches included
Pricing is the key lever of profitability and growth across industries. As a result of new technologies, advances in analytics and software, big data, and mobile applications pricing practice is undergoing momentous changes. The continued inflationary and more volatile economic environment, shifting consumer demand, and supply chain disruptions, are presenting additional business management challenges and increasing pressures on organizations to update their pricing know-how.
Organizations are rethinking their pricing tactics and strategy and making significant investments to build capacity and new capabilities not just in their pricing function but also in integrating data, modeling and machine learning as well as the organizational set-up for timely, dynamic, and deliberate decision-making. Organizations are updating their pricing practice as well as their ability to improve their promotions, inventory management, and track immediate outcomes of decisions on sales, margins, volumes, etc.
The programme identifies tremendous changes in pricing practice in the last 5-10 years resulting from new technology, advances in analytics, software, and data, presenting organizations with opportunities and the need to update their practices. The content of the programme aims to support leadership in organizations in building their pricing and revenue management capacity, new capabilities in product innovation, and marketing mix functions.
Programme Objectives
To understand changes in pricing techniques resulting from new technologies, digital capabilities, and industry disruptions.
To raise awareness about power of data, digitalization, and predictive analytics, using applications from B2B and B2C practice, for revenue management, pricing, and marketing mix in general.
To become familiar with innovations in pricing across various industries and gain ideas for options on how to monetize product/service innovations using customer insights and advanced analytics.
To apply learnings to your organization and industry. You will have the opportunity to apply your new knowledge to reflect on your organization’s practices and identify opportunities for new revenue streams and improvements.
Why should you attend?
To understand challenges and opportunities in pricing resulting from the transparency of the internet afforded to customers, digitalization, big data, new technologies, AI, ML, and global competition in general.
To gain an understanding on how to improve revenue management in organizations based on new tools, techniques, and competencies.
To gain ideas of innovations in pricing in various industries, B2B and B2C, and ways to leverage technology and data for revenue management improvements.
To gain knowledge of common pitfalls in pricing execution and organization.
Faculty: Dr. Lidija Polutnik
Lidija Polutnik is Professor of Economics at Babson College, in Boston, MA. She is also a Visiting Professor in the Applied IT Department, University of Gothenburg, Sweden. Dr. Polutnik has done research and consulted in the area of pricing, revenue management and strategic cost management. Her research and work in this area is based on the analysis of the relationship between the firm’s costs and customers’ value and the influence of this relation ship on the firm’s profit. Her work has been published in numerous academic journals and books.
Dr. Polutnik’s work in nonprofit companies is focused on their financial sustainability and best in class practices. She currently serves as a board member and the treasurer of Cambridge Center for Adult Education, Cambridge, MA.
Target group:
The programme is designed for heads of business units, mid-level managers, and entrepreneurs with P&L responsibility and those who could benefit from business model thinking. Marketing directors, Heads of Analytics departments, Product-development and Finance and Control leaders across a range of industries can improve their decision-making and pricing with a focus on customer value and on the bottom line.
It is highly relevant for organizations undergoing digital transformation to aid them in their thinking on how best to build capabilities for data-driven decision making.
Date and place: May 13-14, 2024 – at the School of Business, Economics and Law
This is an interactive programme; you will gain knowledge of changes in pricing and revenue management practices and techniques through hands on exercises, case discussions, and lectures.
DAY 1, 08.30 – 17.00
DAY 2, 08.30 – 17.00
General conditions for applying to open-enrolment programmes
Once we receive your application, you will receive a confirmation by e-mail. The confirmation will contain all practical information. We will send you an invoice for the programme fee 14 days before it starts. Should there be too few applications, we reserve the right to cancel the programme. In such case, you will be notified by e-mail.
Cancellation
In case you wish to cancel your application a written cancellation needs to be sent via e-mail. This can be done without cost up to 28 days before programme start. Cancellation within 14-27 days before programme start will be charged with 50% of the programme fee. Cancelling less than 14 days means the entire fee will be charged. In case of cancellation, you are welcome to find a replacement to take your seat.