Open-enrolment

New Pricing Practices in Digital Times

As a result of new technologies, advances in analytics and software, big data, and mobile applications pricing practice is undergoing momentous changes. The continued inflationary and more volatile economic environment, shifting consumer demand, and supply chain disruptions, are presenting additional business management challenges and increasing pressures on organizations to update their pricing know-how.

Lecturer:

Lidija Polutnik, Professor of Economics

Study time:

2 days

Language:

English

Price:

16 900 SEK (excl. VAT)

Book

Pricing is the key lever of profitability and growth across industries. As a result of new technologies, advances in analytics and software, big data, and mobile applications pricing practice is undergoing momentous changes. The continued inflationary and more volatile economic environment, shifting consumer demand, and supply chain disruptions, are presenting additional business management challenges and increasing pressures on organizations to update their pricing know-how.

Organizations are rethinking their pricing tactics and strategy and making significant investments to build capacity and new capabilities not just in their pricing function but also in integrating data, modeling and machine learning as well as the organizational set-up for timely, dynamic, and deliberate decision-making. Organizations are updating their pricing practice as well as their ability to improve their promotions, inventory management, and track immediate outcomes of decisions on sales, margins, volumes, etc.

Faculty: Dr. Lidija Polutnik

Lidija Polutnik is Professor of Economics at Babson College, in Boston, MA. She is also a Visiting Professor in the Applied IT Department, University of Gothenburg, Sweden. Dr. Polutnik has done research and consul­ted in the area of pricing, revenue management and strategic cost management. Her research and work in this area is based on the analysis of the relationship between the firm’s costs and customers’ value and the influence of this relation­ ship on the firm’s profit. Her work has been published in numerous academic journals and books.

Dr. Polutnik’s work in non­profit companies is focused on their financial sustainability and best­ in­ class practices. She currently serves as a board member and the treasurer of Cambridge Center for Adult Education, Cambridge, MA.

Target group:
Business leaders interested in the performance of the pricing function in organizations.

 

Date and place: August 29-30, 2023 – at the School of Business, Economics and Law

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General conditions for applying to open-enrolment programmes

Once we receive your application, you will receive a confirmation by e-mail. The confirmation will contain all practical information. We will send you an invoice for the programme fee 14 days before it starts. Should there be too few applications, we reserve the right to cancel the programme. In such case, you will be notified by e-mail.

 

Cancellation

In case you wish to cancel your application a written cancellation needs to be sent via e-mail. This can be done without cost up to 28 days before programme start. Cancellation within 14-27 days before programme start will be charged with 50% of the programme fee. Cancelling less than 14 days means the entire fee will be charged. In case of cancellation, you are welcome to find a replacement to take your seat.