Related readings

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  • Business Enabled by Social MediaBusiness Enabled by Social Media Where are those companies that use customer-driven business models? The British mobile telephone operator Giffgaff is a good example. It is said that its founder Tav Gyler got the idea at a seminar about Web 2.0 in San Francisco in 2008. Giffgaff is a virtual operator, i.e. it does not […]