“A good balance between academia and hands-on business experience” Daniel Alvarsson joined the Gothenburg Executive MBA programme in 2014. Half-way through the programme, he thinks that the programme has given him a better understanding of the complete company and a wider perspective of the business.
“Several of the modules have been fitting well to […]
Business Enabled by Social Media Where are those companies that use customer-driven business models? The British mobile telephone operator Giffgaff is a good example. It is said that its founder Tav Gyler got the idea at a seminar about Web 2.0 in San Francisco in 2008. Giffgaff is a virtual operator, i.e. it does not […]