Executive MBA programme
Develop your capabilities to manage strategic and operational realities.
Professor Dae Ryun Chang gave insight to Korean consumer markets. He emphasized the duality of individuality and collectivism that exists in Korea. This is the We-Me phenomenon … or jaeban-taeban. Foreign companies need to understand this to succeed in the Korean market. He noted that European high-end brands, such as Hermès, have done a good job in positioning themselves in Korea.