Gothenburg, Sweden 2011 Per-Olof Larsson, Ph.D. CEO, GU School of Executive Education AB, Visiting Address: Arvid Wallgrens backe 20, Gothenburg, Sweden Postal Address: Erik Dahlbergsgatan 11A, 411 26 Gothenburg, Sweden, Phone: +46 31 786 5381 Mobile: + 46 70 898 1600, E-mail: per-olof.larsson@handels.gu.se , http://www.handels.gu.se/exed For free publication in connection writing about School of Executive Education AB, Picture, Magnus Gotander, Bilduppdraget.