Maslow's hierarchy of needs revised


Maslow’s hierarchy of needs revised

February 10th, 2013

The American psychologist Abraham Maslow studied what motivates people and designed a model where the needs of human beings were arranged in a hierarchy (“A Theory of Human Motivation”, 1943). At the bottom of the hierarchy are the physical needs. Moving upwards, the needs become more sophisticated with self-actualization on top. Maslow’s model has been very influential in explaining human motivation. The hierarchy is often depicted as a pyramid with the basic needs at the bottom. (Dr. Maslow, though, never used the pyramid for visualization.) At the top is “self-actualization” including such needs as creativity. According to this model it is only after the more basic needs are being fulfilled that people can be creative.

I just saw a modified version of the pyramid (see below) where Internet has been added as the most fundamental need. Of course, this is a joke but it may contain a grain of truth. Today, the Internet is ubiquitous and pervasive and we rely on the Internet in our everyday lives. I remember some time ago, we had a power outage in our home. Our children were more concerned that the Internet connection was disrupted than that our home was pitch-dark.

Maslow's hierarchy of needs revised
The revised version of Maslow’s hierarchy of needs. We are dependent of the Internet and assume uninterrupted access.

Related readings

  • Last module before the summer!Last module before the summer! The Executive MBA class 2013-2015 finished with IT Governance module before the summer. Last week they learned about the modern ways of organising the IT function, methods for investment evaluation and process that secure the realization of business benefits from IT. Some points for […]
  • “A good balance between academia and hands-on business experience” “A good balance between academia and hands-on business experience” Daniel Alvarsson joined the Gothenburg Executive MBA programme in 2014. Half-way through the programme, he thinks that the programme has given him a better understanding of the complete company and a wider perspective of the business. “Several of the modules have been fitting well to […]