Term 3 – Succeeding in a globalised world
“How to understand and exploit opportunities offered by a changing world”
Puts learning and knowledge development processes in focus, driven by requirements on flexibility, customer responsiveness and business renewal. The module discusses how to create structural conditions for innovation and renewal.
Intellectual Property and Knowledge Based Business Management
Presents an introduction to the fundamentals of intellectual property (IP) within a business context. Explores the IP implications of new value propositions in industries transitioning towards Knowledge Based Businesses. Topics include how R&D and commercial processes contribute to building IP, introducing the concept of “Open Innovation”.
Gives a fundamental knowledge of commercial law. You examine commercial contract law, law on the sale of goods, intellectual property law, labour law, insolvency law, and fair trade legislation. You identify the critical legal tools needed when developing new businesses.
Corporate Social Responsibility
An increasing number of companies today proactively promote diversity, engagement in society, fair trade, and carbon dioxide reduction. The module gives an overview of international policies on ethics, human rights, diversity, labour laws, and environmental protection. You will familiarise yourself with practices on how successful organisations establish and manage their policies.
Gives an overview of global financial markets, instruments and institutions – such as banks, insurance companies and funds – which enable the free flow of capital globally. The module explains how financial markets can be used by companies to finance investments, manage risk, and invest excess capital.
Analyses three general economic models: development of competitive advantage, outsourcing of selected parts of the value chain and corporate risk management. Improves your understanding of the complexity of economic challenges facing managers by applying regional and global contexts to these models.
Explains historical change processes in companies, industries and social systems as a way of understanding current trends and forecasting future ones. Using international examples, there is a special focus on the industrial transformation through the application of information technology and on the transformation of urban structures.
Deals with the internationalisation of companies and the threats and opportunities involved in operating on a global scale. You will address issues like local adaptation and global integration, managing knowledge transfer, and cross-cultural communication.