Term 1 – From strategy to action
“How to formulate and implement strategies”
Covers the most important analytical approaches to the definition and implementation of business strategies. You will exploit learning from lectures and case studies to understand the dynamics of industry structure and competition, to formulate strategies to build and sustain competitive advantage, and what that entails both at corporate and functional levels.
Organisational Structure and Culture
Focuses on the structural design and cultural properties of different organisations. You consider the sources, development and impact of cultural rules that govern organisational life and highlight the implications for you as a manager.
Looks at profitability and value based models and how these link to the operations of the organisation. You examine company formation, divisionalisation, and decentralisation of economic responsibility in various organisational archetypes. You learn how to monitor core activities through strategic maps and balanced score cards.
Gives an in-depth update on organisation and management theory and its applications. Acquiring a refined analytical tool box, you develop the skills to analyse different forms of organisations built around structures, processes, hierarchies or networks and test theories against practice in your home organisation.
Studies different aspects of modern leadership and group dynamics. You evaluate your own leadership and attitudes and those of your fellow participants. You develop your leadership by sharing conclusions through joint reflection and feedback.
Qualitative and Quantitative Methods
Provides the main concepts and tools of quantitative research methods; variables, measurement, research design, sampling and data handling. You enhance your abilities to conduct studies yourself and to evaluate studies by others, both of which are vital parts of management best practice. You will also explore the principles and underlying logic of qualitative research. You develop your ability to understand qualitative research methods such as participant observation, interviewing and content analysis and apply them to a range of organisations.
Provides tools to manage corporate change, driven by perpetual needs to adapt and evolve. You identify steps of a change process, such as common goal setting, skill building, motivation, resource allocation and performance improvement plans. Using case studies, participants will develop practical skills to manage change.